Odoo's Popularity and Growth
Did you know that odoo ranks as the 8th most popular ERP in India and holds the 14th spot in the global open-source category? As of November 2023, Odoo was actively used was actively used by 73,318 live websites worldwide.
Each year, Odoo introduces a new version with significant enhancements. Last year saw the release of Odoo 17, featuring a more responsive user interface, improved security, better performance, and expanded integrations. This version marked a substantial upgrade with numerous new features.
In a recent LinkedIn post, Fabien Pinckaers, Odoo's CEO and founder, shared insights on the ongoing review of the Odoo Website Builder's user interface and invited the community to suggest a "killer feature" for Odoo 18. The response was overwhelming, with users sharing their thoughts and feedback.
This blog offers a sneak peek into the anticipated features of Odoo 18.
Top 10 Anticipated Features of Odoo 18
1. Enhanced Marketing Module
Odoo 18 is expected to bring significant improvements to its marketing module, aligning it with the features offered by MailChimp. Anticipated upgrades include:
Optimized Email Server: Enhancements to the outgoing email server to reduce the chances of emails landing in spam folders.
User-friendly Marketing Automation: Simplified setup for marketing automation, making it accessible even to beginners.
Automated Data Linking: Automatic association of survey responses and event registrations with relevant contacts, even when participants register without logging in.
2. Sales Module: Target vs Achievement Report
Odoo 18 may introduce a feature that allows users to set sales targets for individual salespeople and generate reports comparing these targets with actual performance. This feature could greatly simplify the process of calculating sales commissions.